Most companies will already have a website in one form or another on the internet. This is where online marketing generally begins as well. Customers need a certain web page to get to you. In that sense you are not doing anything wrong at all. But it doesn’t just end with a website. Aside from the quality of the website (read: website structure) and the content you present to visitors there, there are many other ways to establish yourself online as an authority in your field. Just think of advertisements in Google, Facebook and YouTube, newsletters, a list of frequently asked questions, blog articles, videos and other graphic tools. In most cases, we see that companies need a combination of these resources to stand out from the competition.
Proper Tests and Measurements
By testing, measuring, evaluating and improving you then arrive at a combination that perfectly matches your objectives and your target group. That is what you should work towards as a company when you decide to implement an online marketing strategy.
- This all sounds great, but the question soon arises at many companies, “Ok, so I have to look beyond just a website, but how am I going to do that? Where do I get the knowledge? Do I keep this indoors or do I have to outsource it? These are very legitimate questions and extremely important for the next step in your online strategy.
- A good online marketing strategy only works if the people responsible for it know exactly what it takes. We see many companies that have an internal Facebook specialist or someone who knows a lot about Google AdWords. This is very good, but if you then ask these specialists to optimize the company website for search engines or write blog articles, chances are that they will not get the desired result. Bringing in specialists is good, but it also limits your strategy.
If you only want to focus on Facebook or Google AdWords, a specialist may be enough. However, if you do not yet know which online marketing channels work for your company, one or two specialists will not be enough.Many companies do not have this kind of “all-round” knowledge in-house and therefore look for this externally at online marketing companies that can offer the entire package.
- As with so many aspects in business, an online marketing strategy only has a chance of success if you can commit to it 100%.
- If your marketing department (provided you have a marketing department at all) cannot achieve all aspects of your online marketing goals, you will have to look elsewhere.
What are the benefits of Online Marketing for SMBs?
When you have arrived at this heading, it means that you understand why online marketing is indispensable for companies that want to grow in this day and age and that you are thinking very hard about implementing a good online marketing strategy. Should you still have any doubts, we would be happy to help you over the line by concluding with a range of benefits of online marketing for medium-sized businesses.