The restaurant industry in India is witnessing a major disruption post the outbreak of Covid-19. A concept that has gained traction in recent times is that of cloud kitchens or Ghost kitchens. As per the report by DataLabs by Inc42 the market size of a cloud kitchen is expected to reach $1.05 billion by 2023.
How a cloud kitchen works?
A cloud kitchen is a delivery-only restaurant where there is no dine-in space. Customers place orders for food via call centres, online avenues, social media platforms and the food gets delivered at their doorsteps. With India’s leading restaurant management platforms such as inresto POS, you can easily manage orders from multiple platforms.
Techniques to boost sales in your cloud/virtual kitchen
To increase restaurant sales, entrepreneurs keep billboards and signage outside their restaurant. With cloud kitchens, there is no such option as you don’t operate a customer facing environment. However, the below techniques will definitely help you increase sales at your cloud kitchen.
Focus on advertising – The best way to popularise your brand is by advertising on third party food delivery platforms such as Swiggy and Zomato. Running paid ads on Google and social media platforms can also help boost your reach tremendously.
Enhance your social media presence – As per the survey by MGH, nearly half (45 percent) of U.S. diners said they’ve tried a restaurant for the first time because of a social media post made by the establishment itself. Build a business page for your cloud kitchen in social media platforms such as Instagram and Facebook. Frequently post high-quality images and videos of mouth-watering dishes.
Post SEO friendly content – It’s an imperative to have your own website with the option for customers to order food online. Ensure that the content in your website is SEO (Search Engine Optimisation) friendly. The benefit is that whenever customers search for options in Google to order food online, your cloud kitchen venture will appear in the top of search results.
Come up with unique cuisine – Launch a cusine that is not yet offered by any of your competitors. Introducing Japanese Sushi to consumers in a Tier-3 city is an example.
Participate in community events – Set up stalls in community events such as programs conducted by residents associations. Sponsoring such programs can also help boost your cloud kitchen’s popularity significantly.
Cloud kitchens are the future and the techniques discussed above will definitely help boost sales and gain an edge over your competitors.