Internet Marketing is a branch of online selling, which is usually focused on Search Engine Optimization. SEO is raising the number of site visitors exponentially by getting the website to rank high in a search engine’s results. SEM is understood more specifically as internet marketing, which increases the visibility of a website through paid advertising and organic search results. There are a lot of differences between SEO and SEM, the most notable of which are the objectives.
SEO is about Search Engine Optimization using proven strategic methods such as keyword research, content analysis, link building, and web analytics to achieve top rankings in search engine results. Search engine optimization involves a wide range of technical processes. The most visible results of SEO are the rankings, which appear on the SERPs. SEM on the other hand, is more of an active marketing approach which makes use of various digital marketing strategies. It incorporates elements from traditional online marketing, such as advertising via social media, SEO copywriting, and Pay-Per-Click campaigns.
SEO works to boost a website’s page rank. The most important index in Google is the Google Page Rank. This is a measure of how important a certain website is for the keywords used to search. Search engine optimization aims to boost the site’s page rank through techniques that make the website more visible to users. These techniques include article marketing, directory submissions, social media optimization, and digital marketing. To improve its presence on the web, SEM incorporates several tactics, each with a specific aim and a separate strategy. Charlotte SEO
One of the main goals of SEM is to boost traffic to the site. In this sense, it is also about increasing visibility. For this purpose, SEO employs several strategies, such as pay per click, paid search results, and organic optimization. SEO works towards improving the ranking of a site in the SERP or Search Engine Result Pages. Through these strategies, a webmaster aims to have his or her site to appear among the first few results displayed in a search engine’s SERP.
Social media optimization (SMO) is one of the key strategies of Internet marketing. SMO primarily uses online communities such as Facebook, Twitter, Digg, and Google+ to promote a business. SMO works towards building brand awareness, attracting leads, and building trust in the eyes of the consumer. This ensures a noticeable rise in sales conversions and a boost in customer loyalty.
Article marketing is another common Internet marketing strategy. Article marketing involves writing and publishing quality content about a service, product, or a website. This content is made available to a variety of web directories, e-zines, newsletters, and blogs. Through this, the Internet marketer not only exposes his or her site to potential clients, but also promotes the content as widely as possible. This is achieved through optimized keywords and articles being included in the resource box at the end of each article.
Search engine optimization (SEO) deals with the creation and placement of keywords on a web page. SEO will boost the website’s ranking in the results pages of search engine tools such as the Google Keyword Research Tool. In turn, this will make it easier for a visitor to find his or her way around and visit the site. SEO aims at boosting traffic to the website from search engines. Through this, the Internet marketer targets clients who are searching for a particular product or service.
SMO is another internet marketing tool that will help a business gain visibility. In SEO terms, this is known as “driving targeted traffic”. SMO is an important strategy to employ for a business seeking to expand its presence and increase customer loyalty. SMO is a cost effective strategy for increasing a company’s revenue by exposing the company to potential customers through various marketing mediums.