Most people who operate sites know the general basics of search engine optimization. You know it involves incorporating keywords into your site to bring in traffic, but that’s probably it.
The fact is that SEO is more complex than you may realize, with a wide variety of factors coming into play. No matter how much or how little experience you have, it’s easy to make these common SEO errors.
- Only Optimizing Your Own Site
There are two broad categories of SEO: on-page and off-page SEO. On-page SEO includes all the strategies you use on your own site, like SEO meta tags, publishing content with selected keywords, and internal linking.
Off-page SEO, though, is often overlooked. This includes strategies elsewhere across the web to boost your online presence and drive traffic to your site.
For instance, building backlinks and guest blogging are popular tactics. Filling out your Google My Business profile pulls traffic to your site as well.
- Watching Traffic, Not Conversion
Successful SEO isn’t just about bringing traffic to your site. You need the right kind of traffic too: users that are likely to convert to customers.
A common mistake is gauging your SEO by your traffic numbers alone. If you’re seeing your traffic increasing but your conversation rates aren’t, it means you’re not attracting the customers you need.
- Overlooking the Technical Details
Content goes a long way toward strong SEO, but it’s not the only consideration. Your site’s technical functionality affects your traffic too.
Take your page load speed for example. If the site isn’t performing quickly, search engines will rank you below other sites that are more efficient. The same goes for mobile-friendliness.
Page load speed and mobile-friendliness are two aspects of technical SEO, and they can be just as important as your content.
- Choosing Keywords for Volume Only
Keyword research is a critical part of SEO, but most people aren’t doing the right research. You want high-volume keywords, but that’s one of many criteria.
Choose keywords that are low in difficulty too. Otherwise, you could spin your wheels trying to compete with giant sizes like Amazon and Wikipedia, and you’ll never hit the first page.
You also need keywords that reflect the audience you want. If you run a lawnmowing service, a keyword like “John Deere lawnmowers” might have high volume but people searching that term are looking for equipment, not service providers. Your conversion rates will drop and so will your SEO.
- Getting Comfortable
SEO is a neverending task. There’s always something new, and part of your SEO depends on how often you update the site too, so never cross it off your list.
It’s also important not to get so comfortable that you stop watching your data. The professionals at Oshyn, for instance, have ongoing testing techniques. This way, they’ll know the moment a site’s SEO drops and they can take action right away.
Avoiding Common SEO Errors and Reaping the Rewards
If you’ve pled guilty to any of these common SEO errors, don’t worry: plenty of pros have made those mistakes too. Today is the day you can turn it around.